CEO in Boots
Build the Business Behind Your Trade.
You learned the trade. Now learn how to build the company.
A guided, interactive platform for plumbing, HVAC, and electrical owners — and the people about to become one. It walks you through the business side, from getting set up to the systems you need to run the company.
- All 50 States + DC
- Plumbing, HVAC & Electrical
- $99.99 one-time payment
- One-time payment — keep your access
- No subscription
- Progress saved as you go
Already a customer? Log in
Available in English & Spanish
Choose Your Trade
Built around your trade. Built around your state.
Choose your trade and where you operate, and the Blueprint uses your answers to surface relevant state-level guidance, resources, and official-source links. Local requirements can vary by county, city, municipality, project, and scope of work — confirm current requirements with the applicable issuing authority.
Plumbing
Service calls, repairs, remodels, and new construction — with the licensing, permit, and pricing side of running the shop.
All 50 states + DC
Start My BlueprintLearn about the plumbing business →HVAC
Seasonal demand, maintenance agreements, and equipment cash flow — with the licensing, refrigerant, and pricing side of running the company.
All 50 states + DC
Start My BlueprintLearn about the hvac business →Electrical
Service calls, upgrades, remodels, and construction work — with the estimating, permit, and licensing side of running the company.
All 50 states + DC
Start My BlueprintLearn about the electrical business →More trades will be added the same way — one experience, built around each trade.
Learn
The Plan
Understand the business side of the trade, in the right order.
Build
The Business
Put the setup, systems, and processes in place to operate.
Grow
The Freedom
Set the business up to grow past what you can do alone.
How It Works
From your trade to your company
Choose your trade and state
Tell us what you do and where you operate. That sets the direction for everything that follows.
Get your personalized Blueprint
Your CEO in Boots Business Blueprint is built around your trade, your state, and your business.
Work the guided process
Move through the business-building process one guided part at a time, at your own pace.
Clear your Ready to Roll items
A final review shows what still applies to your business before you open the doors.
Finish and get your certificate
Complete the Blueprint and receive your CEO in Boots Certificate of Completion.
What You'll Build
The parts of a business you have to get right
Your Blueprint works through each of these areas in a guided order, shaped by your trade, your state, and your answers along the way.
Set Up Your Business
Get formed, registered, and organized in the right order so the foundation holds.
Build Your Brand
Look like a real company online and in person so customers can find you and trust you.
Get Ready to Hire
Know what changes when you bring on help — employees or subcontractors.
Get & Manage Work
Turn calls into jobs with a repeatable way to quote, agree, and schedule the work.
Get Paid
Invoice, collect, and follow up so the money actually shows up on time.
Know Your Numbers
Understand what the work costs you and what the business needs to charge to stay healthy.
Protect the Business
Understand the protections and responsibilities that come with being the owner.
Ready to Roll
A final Blueprint review that shows what's done, what's still open, and what applies to you. Program progress only, not a licensing or compliance determination.
Why CEO in Boots
Nobody taught you the business side
You were trained to do the work — diagnose it, install it, fix it, and take care of the customer. Almost nobody gets trained on the other half: getting set up, protecting the company, pricing the work, handling customers and money, and bringing on help.
CEO in Boots takes that business-building process and organizes it into a guided path you can actually work through — one part at a time, in the order it happens, around your trade and your state.
Built for the trades
Written the way a good foreman would explain it — practical, direct, and no fluff.
Guidance, not advice
CEO in Boots is business education and organization. It does not replace your licensing authority, attorney, CPA, or insurance professional.
No inflated promises
No guaranteed outcomes, no shortcuts around requirements, and no claims of certification or compliance.
Inside the Blueprint
A platform you work in — not a PDF
You log in, answer questions about your business, and work the guided path. Your answers carry forward, your progress saves, and the guidance surfaced adjusts to your trade and your state as you go.
- Guided parts you can work between jobs
- Your answers reused instead of asked twice
- Progress and notes saved to your account
- A readiness review before you open the doors
Representative view. Actual guidance is surfaced from your trade, state, and answers.
Who Built This
Built from both sides of a contracting business
CEO in Boots comes out of real experience on both ends of a contracting company: the field and operations side, where the work actually gets done, and the bookkeeping, accounting, and back-office side, where the business either holds together or doesn't.
That gap is the whole reason this exists. Being good at the trade and knowing how to build and run the company are two different skill sets, and almost nobody is taught the second one. CEO in Boots organizes it into a path you can actually work.
The boots side
Field and operations experience — how jobs, crews, customers, and schedules really run.
The books side
Bookkeeping, accounting, and back-office experience — where the money and the paperwork live.
Questions before you buy? Email smoses@ceoboots.com.
Certificate of Completion
Finish your Business Blueprint and resolve the Ready to Roll items that apply to your business, and you'll receive a personalized CEO in Boots Certificate of Completion with your name, business, trade, and state.
The certificate marks completion of the CEO in Boots Business Blueprint program. It is not a professional certification, license, endorsement, or evidence of legal or regulatory compliance.
The Business Blueprint
One price. Help me build the business.
Not a PDF and not a video course — a guided platform you log into, work through, and keep your progress in.
CEO in Boots Business Blueprint
$99.99
One-time payment · Not a subscription
- A path that surfaces guidance for your trade and state
- Guided decisions that adapt to your business
- Your actions organized in the order they happen
- Resources gathered in one place
- Progress tracking that saves as you go
- A Ready to Roll Blueprint review
- Your Certificate of Completion
Already have an account? Log in
One-time payment of $99.99. CEO in Boots provides business education, guidance, and organization. It does not replace licensing authorities, attorneys, CPAs, insurance professionals, or other applicable professionals.
Coming Soon
In developmentBoots HQ
The Blueprint helps you build the business. Boots HQ helps you run it.
Boots HQ is being designed as AI-powered operational support for owners already operating a business — and for Blueprint graduates who want ongoing support. Planned areas include financial operations, job oversight, employees and crews, subcontractors, office operations, and everyday owner and CEO questions.
Boots HQ is a separate product in development. It is not included in the one-time $99.99 Business Blueprint. Pricing has not been announced.
FAQ
Straight answers
“By wisdom a house is built, and through understanding it is established; through knowledge its rooms are filled with rare and beautiful treasures.”
Build the business behind your trade
Choose your trade, choose your state, and start building.
Already a customer? Log in