CEO in Boots Privacy Policy
Effective Date: August 31, 2026 · Operated by SM Enterprise LLC
This Privacy Policy explains how SM Enterprise LLC, operating CEO in Boots, collects, uses, stores, and shares information in connection with the website, user accounts, Business Blueprint purchases, waitlists, and related services.
Information We Collect
- Account information: name, email address, account identifier, and authentication information.
- Business profile information: business name, trade, state, business status, and other Blueprint information you voluntarily supply.
- Blueprint activity: answers, selections, checklist progress, completed steps, notes, other information you enter, and program completion.
- Purchase information: purchase records, purchase status, transaction identifiers, purchase date, and access records.
- Payment information: card payments are processed by Stripe or another payment processor. CEO in Boots does not receive or store your full card number in the normal checkout flow.
- Communications you send to us.
- Waitlist information you submit voluntarily.
- Technical and usage information: device and browser information, pages viewed, interactions, approximate technical location, errors, and diagnostics.
How We Use Information
- Create and maintain your account.
- Personalize guidance based on your trade, state, and answers.
- Save your progress.
- Verify purchases and access.
- Maintain completion records and issue certificates.
- Provide support.
- Send transactional and account communications.
- Manage voluntary waitlists.
- Improve the product.
- Diagnose problems.
- Support security and fraud prevention.
- Meet legal obligations and maintain business records.
Completion status is a record of program progress. It is not treated as a legal or licensing compliance determination.
Service Providers
We use third parties for hosting, database, authentication, payment, analytics, email, error monitoring, and infrastructure services. These may currently include Lovable, Supabase, and Stripe.
Each provider has its own terms and privacy practices.
Payment Processing
Our payment processor handles card information. CEO in Boots may receive transaction status, provider identifiers, amount, currency, and date.
CEO in Boots does not intentionally store complete card numbers.
Cookies and Similar Technologies
We use cookies, local storage, authentication tokens, and similar technologies for sign-in, preferences, functionality, usage measurement, and security.
Where law requires consent for non-essential technologies, appropriate choices will be provided.
How Information Is Shared
We do not sell personal information for money. We may share information with service providers, transaction providers, for fraud and security purposes, in response to legal process, in a business transfer subject to appropriate protections, or when you authorize it.
We do not provide advertisers with your private Blueprint answers for their independent advertising.
Data Retention
We retain information as reasonably necessary to provide the services, support purchases, maintain business records, protect legal rights, comply with law, and handle disputes and agreements.
Different categories of information may be retained for different periods. We delete, anonymize, or dispose of information when it is no longer needed, subject to applicable requirements.
Data Security
We use reasonable safeguards to protect information. No system provides absolute security.
Please protect your credentials and report any suspected compromise.
Your Choices and Rights
Depending on your location, you may have rights to access, correct, or delete information, or to receive information about how it is used.
Contact us to submit a request. We may need to verify your identity, and some information may be retained where lawful retention applies.
Email Communications
We send operational and account messages. Where marketing email is used, it includes an unsubscribe option.
Unsubscribing from marketing email does not stop transactional messages related to your account or purchase.
Children
The services are intended for adults and business owners and are not directed to children under 13. We do not knowingly collect information from children under 13, and we will delete such information if we learn we have collected it.
External Links
Once you leave our site, the privacy policies of the third-party site govern your use of that site.
Changes to This Policy
This Privacy Policy may be updated as the services and legal requirements change. The effective date identifies the current version.
Contact
SM Enterprise LLC / CEO in Boots — smoses@ceoboots.com
